Back Pain Expert - Jesse Cannone
Most people would have been content with being a highly successful personal trainer and post-rehabilitation specialist with a thriving fitness business in the Greater Washington, D.C., area. But when Jesse saw that so many of the clients who came to him were suffering with lower back pain and sciatica, he made a decision that would not only change his life but the lives of millions of others - from Atlanta, Georgia, all the way to Queensland, Australia.The decision was to focus all his attention on helping the millions of people who struggle with back pain, neck pain and sciatica. Then, with the help of massage therapist Steve Hefferon and a hand-picked board of medical advisors, he created the world's first self-assessment and self-treatment program for back pain and sciatica sufferers. The system, which is called Lose The Back PainŽ, has proven extremely effective and over 35,000 copies have already been sold in 85 countries.

Having personally worked with hundreds of clients, Jesse has developed a no-nonsense approach to fitness and wellness that has helped people all over the world weed through all the weight-loss and fitness hype to discover what really works.

As a result, Jesse has been able to help millions of people reach their weight-loss and fitness goals through his articles, books, audio programs, videos, and seminars. In addition to being a certified fitness trainer, best-selling author and national fitness presenter, he also holds many other certifications, such as Post-Rehabilitation Specialist, Specialist in Performance Nutrition, Advanced Level Fitness Trainer and Master Fitness Trainer. He is also a highly skilled marketing consultant and has helped thousands of other fitness trainers and small businesses to launch, build and grow successful businesses.

His articles and advice now appear on thousands of web sites each month. Jesse has been featured in dozens of magazines and newspapers, including Entrepreneur, Woman's World, Men's Fitness, Balance, Natural Bodybuilding, and The Washington Examiner, and has appeared as a guest on a variety of radio and television programs across the country.

Jesse believes that one of the keys to his success has been his philosophy of always delivering more than he promises and giving every client a WOW experience that they can't wait to tell their friends about.

Jesse Cannone is available for interviews. Please call 888-343-3488 for more information. He can also be reached by mail at the address below:

The Healthy Back Institute
328 Main Street; Suite 300
Gaithersburg, MD 20878
Jesse's Free Pain Relief Guides

Back Pain Relief Guide

Get the latest, cutting-edge information about back pain, what causes it and how to get lasting relief. Millions of people suffer from back pain unnecessarily - don't continue to be one of them.

Sciatica Gone in Just Days

Most cases of sciatica can be wiped out in just days and often with just a handful of simple exercises and stretches... but you have to know which exact ones YOU need to do. Learn about the 4 primary causes of sciatica, how to find out which is causing your pain and which treatments will work for your specific situation.

Herniated Disc Healing Miracles

Diagnosed with a herniated disc? Been told by your doctor that surgery is the only option? Then you'll definitely want to read this guide because you'll learn about the real cause of herniated discs and how to heal them and get lasting relief without dangerous medications or risky surgery.

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7 Back Pain Mistakes which ones are Keeping You in Pain

By Jesse Cannone Creator of the International Best-Seller "Lose the Back Pain"

In working with tens of thousands of clients over the years, we here at the Healthy Back Institute have found that there are a number of common mistakes people make in trying to find relief from back pain.

I would like you to read all about 7 mistakes that I have identified and consider which of these mistakes you are making and how they relate to you and the way you have been treating your back pain.

Here are the top seven:

Mistake #1: Continuing to do what doesn't work

Why would anyone keep going to a health care professional for months and months without seeing any improvement? Beats me. But before coming to us, one of our clients actually went through 70 treatments with a chiropractor - and got no relief at all.

Our advisory panel suggests that you don't go beyond a three-month period without improvement before considering making a change. It's not the number of treatments as much as it is the need to be seeing steady gains.

At the very least, you should insist on getting a monthly evaluation of your progress. You need to be clear that there is a plan of care, and that a proper diagnosis has been made.

Mistake #2: Not dealing with pain the first time

Many people will experience back pain that lasts a few days and then they forget about it when the pain disappears, rather than making the effort to identify and address the cause of the pain.

Here's an example. About 10 years ago, my mother had her first bout of back pain. She had back spasms for a few days, then the pain went away and she went on with her life. Two years later, it came back - much worse than before. It got so bad she couldn't work. If she had dealt with it in the beginning, I doubt that it would have come back. Even if it had, it wouldn't have been nearly as bad.

When you have a fall or some other accident, it's easy to figure out why your back hurts. But in most cases, your back pain could be caused by any number of things. You need to know what conditions are developing in your body and more important what is causing those conditions are developing in the first place.

Mistake #3: Thinking you're too fit to have back pain

You may eat right, exercise regularly, and be in good health, but that doesn't mean you can't experience back pain. Having been a personal trainer for many years, I've seen lots of people in excellent shape who suddenly found themselves with lower back trouble.

The reality is that people who exercise frequently are just as likely - if not more so - to develop back pain. Certain groups of athletes - runners, cyclists, swimmers, dancers, gymnasts, bodybuilders - are prime candidates for back problems.

Cyclists, for example, almost without exception have serious muscle imbalances in the lower body - primarily their quads, hamstrings, hip flexors, and glutes. This is because the constant repetitive motion of peddling a bicycle overworks one set of muscles while underworking other muscles.

The same thing can happen to non-athletes. Even if you don't do any of the above-mentioned activities, your workout program can create muscle imbalances if you're concentrating too heavily on certain areas of your body and neglecting others. Fit or not you will be in trouble.

Mistake #4: Treating only the symptoms

The majority of the treatments people receive for back pain - cortisone shots, anti-inflammatory drugs, ultrasound, electrical stimulation, and the like - address only the symptoms. You must understand that pain is merely a signal that something is wrong. Even if you get rid of the pain, the problem is still going to be there.

Here's an illustration: Suppose the oil light comes on in your car. You could put a piece of duct tape over the light - which would eliminate the aggravation. But it's not going to solve the problem. Your engine is still going to need attention. And its only a matter of time before it will shut down unless you do something. It's the same with pain.

You're hurting because your body is going through abnormal changes and those changes are causing abnormal postural condition and those abnormal postural condition are causing your muscles, joints and ligament to function under increased stress and strain and they will eventually fail causing a condition to be very painful, like a herniated disc.

Mistake #5: Not understanding that back pain is a process

Most of the time, back pain and sciatica take weeks, months, or even years to develop. But you're not aware that there's a problem until something starts to hurt. Rarely is back pain the result of a one-time incident. Barring an injury, it just doesn't happen overnight.

Consider this story from my partner, Steve Hefferon.

When his child was learning to walk, he put up a baby gate at the foot of the stairs. Being lazy, Steve would lift his leg over the gate rather than opening it and walking through. He did this more than 30 times a day. One afternoon, he was cutting the grass and felt a radiating pain in his butt. The next time he cut the grass, the same thing happened. He eventually figured out that the awkward movement of stepping over the gate time after time had created a muscle imbalance. Driving to work, sitting at a desk, or performing some other seemingly routine activity can do the same thing.

By now you're probably wondering: What exactly is a muscle imbalance?

Try this analogy: You're driving your car down the road and your front end is out of alignment. This is going to cause your tires to wear unevenly. This can also happen to your muscles.

To take this a bit further, let's do something we call the Glute Squeeze Test (Do not attempt this if you've had a total hip replacement).

Stand up and put your heels together, with your toes pointing out - like a duck (at least at a 90 degree angle). Now, clench your butt muscles. Reach back and feel how tight they are. Relax. Next, turn your toes inward as far as you can. Now, with your toes touching, try to tighten your butt muscles. You can't tighten them nearly as much, can you?

The reason is that your muscles are in an unfamiliar position - they're simply not used to working this way, so they're not as strong. This should give you some idea of what a muscle imbalance is like.

If you correct the imbalance, the condition that's causing the pain will go away. The good news is that it's easy to find out where these muscle imbalances and postural dysfunctions are on your own body. In 30 minutes or less if you know what to look for.

Once you know where these imbalances are, you can work toward correcting them by doing a combination of targeted exercises, stretches, and self treatments specifically designed for your condition. Another important thing to keep in mind: X-rays, MRIs, and CT (cat) scans do not reveal muscle imbalances or postural imbalance...

Mistake #6: The "I've Tried Everything" Syndrome

You tell yourself that there's nothing out there that you don't know about, that surgery is the only option left, or - even worse - that you'll just have to learn to live with the pain.

I can almost guarantee you that you haven't tried a head-to-toe assessment, which is absolutely essential for identifying your muscle imbalances. I'd be willing to bet that your doctor, chiropractor, or physical therapist hasn't done them.

I've worked with a lot of chiropractors, so I have a pretty good idea how most of them operate. Maybe 10 to 15 percent of them will do a head-to-toe assessment. The rest do a single manipulation - and nothing else. This will probably work for a while. But then you're going to find yourself having to go back three to four times a week - until the insurance runs out.

Mistake #7: Not taking control

No one knows your body as well as you do, and nobody cares about your health as much as you do. Even if you're working with a great professional, you still need to educate yourself.

Unfortunately, most people don't know much about how their own body works, let alone what actually causes back pain and how to get rid of it. Patients who are knowledgeable get better and faster results. Make the decision to be active in your own rehab.

Here's what you need to do:

1. If what you're doing isn't working...STOP!

Whatever treatment you're trying, you must see steady improvement. Otherwise, you need to make a change.

2. Deal with the problem NOW

Waiting will only make things worse.

3. Recognize that fit people have muscle imbalances, too

Athletes, in fact, may actually be at greater risk.

4. Treat the symptoms AND the cause

Getting rid of pain is not the way to long term relief.

5. Remember, it's a process

Your condition didn't happen overnight, and it's not going to go away overnight.

6. Be open-minded and positive

If you try something new and believe it will work, then it just might. Negative thoughts guarantee failure.

7. Take control and take action

Don't go to a doctor and sit there with your mouth shut. If they throw a word at you that you don't understand - ask what it means.

In the end, the power is in your hands.

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Recognized as one of the top fitness trainers and natural health experts in the United States, Jesse Cannone has been helping people live healthier lives for more than a decade. He is an amazing example of how far passion, drive and determination can take you.
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